My Process: Real Experience, Not Theory
After a decade in SEO, I’ve tried every tactic in the book. What I’m sharing here is based on what I do every day on FrasatAli.com. These methods helped me grow traffic, earn featured snippets, and rank for AI-generated summaries. No fluff — just what works.
1. Start With Search Intent
When I sit down to find SEO topics, I start by asking one thing:
What questions are my readers typing into Google?
Forget fancy tools for a minute. Open Google. Type a few words from your niche. Look at autocomplete. That’s real-time market research. Also, check the “People Also Ask” section — it’s gold.
2. Use Google Search Console
GSC is free, powerful, and often overlooked. I check my existing pages for queries getting impressions but not clicks. Then I build a new blog post answering that exact query.
One small question can become a 1000-word guide. It’s how I get content to rank fast.
3. Explore Competitor Gaps
Here’s how I do it:
- Pick 3 top competitors
- Plug them into a tool like SEMrush
- Check their top blog URLs
- Filter by organic keywords
- Find topics they rank for that I don’t
Then I ask: Can I write a better version? Can I cover what they missed?
Most of my best-performing posts came from this method.
4. Use Reddit and Quora
Forums are underrated. Go to:
- r/SEO
- r/DigitalMarketing
- Quora’s SEO section
Look for recurring questions, confusion, or frustration. That’s content fuel.
Example: Someone asks, “How do I find SEO topics without tools?” That’s your headline.
5. Semrush Topic Research Tool
I use Semrush Topic Research to:
- Discover question-based headlines
- Validate topic popularity
- View what subtopics are trending
It helps me decide if a topic has legs before investing time writing.
6. Focus on Low-Competition Keywords
If you’re starting out or building topical authority, go after long-tail phrases. Like:
- How do I find good seo topics for beginners
- How do I find seo topics for small businesses
These are easier to rank and have higher conversion intent.
7. Check Google Trends
I use Google Trends to:
- Validate seasonality
- Compare two topic angles
- Predict future spikes
This stops me from writing content that no one’s looking for.
8. Internal Site Search (if applicable)
If your site has a search bar, check what people are typing in. It’s direct user feedback.
If someone types “seo topic ideas” into your site’s search box, that’s a content gap.
9. Update Old Content Into New Topics
Sometimes I’ll split an underperforming post into two:
- One focused on strategy
- One focused on tools
This helps target specific queries and improve ranking for each.
10. Listen to Clients or Community
The simplest method: pay attention to your inbox. I get questions all the time like:
- “How do I come up with SEO topics for a new blog?”
- “Where do I start when I have zero traffic?”
If one person asked, 1,000 others are wondering the same.
That’s your next post.
Final Tips
- Keep a content idea spreadsheet — I use Google Sheets
- Don’t chase high-volume terms early
- Aim for clarity, not cleverness
- Add your name and experience to build trust (EEAT)
Conclusion
So, how do I find good SEO topics? I combine real user intent, simple tools, and my own expertise. Don’t overthink it. Your audience is already telling you what they want — you just need to listen.
This approach helps me create content that ranks, converts, and gets picked up by AI summaries. Try it. Track results. Adjust.
Because in SEO, consistency beats everything.
Frasat Ali is a seasoned SEO expert with over a decade of experience helping websites improve visibility through ethical, data-backed strategies. He shares actionable SEO insights grounded in real-world success. Read More
