I’m Frasat Ali, and in this case study, I’ll show you how I helped rank the Service website in the second position on Google Singapore for a competitive local keyword—“Virtual office Singapore.” The secret? An Exact Match Domain (EMD) combined with EEAT content and smart internal linking. This is not theory—this is what I personally applied on Virtualofficesingapore.sg.
Let’s break down the full strategy that made this happen in just under 3 months.
The Challenge: Ranking for a High-Competition Keyword
“Virtual office Singapore” is a high-intent keyword. People searching for this are ready to buy or rent a virtual office. It’s also competitive, with many established companies in the space.
We needed fast, organic visibility—but without relying on brand authority or paid ads. The solution? A domain name that matched the exact keyword.
Step 1: Securing an Exact Match Domain (EMD)
We purchased the domain: VirtualOfficeSingapore.sg—an Exact Match Domain.
This gave us a big boost from day one. Why?
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It told Google exactly what the site was about.
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Users trusted the domain instantly.
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It increased the click-through rate from search results.
Using EMD is still effective when combined with strong content and clean SEO practices.
Step 2: Creating EEAT Content That Solves User Problems
Once the domain was ready, we created high-quality EEAT content (Experience, Expertise, Authoritativeness, Trustworthiness). Here’s how:
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We explained how virtual offices work.
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We answered common questions people search for.
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We provided pricing, features, and use cases.
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We wrote every article with a human tone and clarity.
We didn’t use fluff. Each word had a purpose.
Step 3: Smart Internal Linking Strategy
To support the content, we built a simple but powerful internal linking structure:
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Service pages are linked to location-based landing pages.
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Blog posts are linked to services and FAQs.
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We kept the links natural and helpful to the reader.
This helped Google understand our site’s structure and improved crawling.
Step 4: Adding FAQs to Target Long-Tail Keywords
FAQs are underrated. We used them to target questions like:
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What is a virtual office in Singapore?
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How much does a virtual office cost in Singapore?
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Are virtual offices legal in Singapore?
Each FAQ had a clear, direct answer—perfect for voice search and featured snippets.
Step 5: Backlinking Without Brand Anchors
Since we were using an EMD, we avoided anchor texts like “Virtual Office Singapore” in backlinks. Why?
Google could think we’re over-optimizing.
Instead, we used:
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Visit Here
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Visit Website
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Click Here
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Learn More
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More Details
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Naked URLs (https://virtualofficesingapore.sg) (virtualofficesingapore.sg) (www.virtualofficesingapore.sg)
This helped diversify our anchor text profile and avoided Google penalties.
Step 6: Local SEO On-Page Optimization
We optimized each page using on-page SEO techniques tailored for local search:
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Title tags with city and keyword
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Meta descriptions with user intent
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NAP (Name, Address, Phone) on every page
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Embedded Google Maps
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Structured data (LocalBusiness schema)
This told Google: we are a real local business.
Step 7: Tracking Progress with Google Search Console
After publishing, we tracked impressions, clicks, and positions in Google Search Console. Within weeks, we saw a sharp rise:
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The keyword moved from outside the top 100 to the top 20
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Then to page 1
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Then to position #2 in Singapore
This confirmed that our approach was working.
EMD Isn’t Dead—It Still Works (When Done Right)
A lot of SEOs say EMD is outdated. That’s not true. When paired with EEAT content and clean link building, it still gives you a ranking edge—especially in local markets like Singapore.
We didn’t rely on tricks. We used:
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Exact keyword match in the domain
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Clear, helpful content
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Natural links and anchor texts
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Strong site structure and internal links
And it worked.
Lessons Learned
Here’s what we learned from this case study:
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EMD can still rank high if paired with real value
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Don’t over-optimize anchors with your main keyword
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Answer common user questions to win featured snippets
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Keep your SEO clean, local, and user-first
FAQs About This SEO Case Study
Q: What is an Exact Match Domain (EMD) in SEO?
An EMD is a domain name that exactly matches your main keyword, like “VirtualOfficeSingapore.sg” for the keyword “virtual office Singapore.”
Q: Are EMDs still good for SEO in 2025?
Yes, especially in local SEO. When combined with helpful content and smart SEO, they still offer ranking power.
Q: Why didn’t you use the main keyword in the anchor text?
To avoid over-optimization. Google may penalize you for too many keyword-rich backlinks. We used natural anchors like “Visit Website” instead.
Q: How fast can you rank with an EMD?
In this case, we reached position #2 in under 3 months. But results may vary based on competition and execution.
Q: Should I use an EMD for my business?
If your main keyword is highly searched and available as a domain, it can be a smart move, especially for local SEO campaigns.
Final Thoughts
This case study proves that smart local SEO, when combined with an Exact Match Domain, EEAT content, and safe link-building, can deliver real results—fast. You don’t need a huge budget or years of brand authority. What you need is a clean strategy, content that helps users, and consistent execution.
Whether you’re launching a new service site or trying to compete in a tough local niche, this SEO strategy works because it’s built on what Google actually wants.
Frasat Ali is a seasoned SEO Manager with over a decade of experience helping websites improve visibility through ethical, data-backed strategies. He shares actionable SEO insights grounded in real-world success. Read More
